Would you love to raise the profile of your pet business?
Get known, win clients and make more sales with the Get Your Pet Business in the Press programme.
Does this sound familiar?
You want to put yourself and your pet business ‘out there’ but you’re not sure where to start and you worry about what people might think.
You know you offer a brilliant product or service for pet owners but you're not sure enough people know about what you do.
There’s competition popping up all over the place and you want to be the one that stands out - the go-to pet business for your area.
You see other petpreneurs getting in the press, being written about in newspapers and magazines or chatting on the radio and think, 'How do they do it?'
Wouldn't it be great if you could do the same?
Skyrocket your visibility and make your pet business famous!
Learn how to get featured in newspapers, magazines, on the radio and on TV plus top websites, blogs and podcasts.
Build confidence in putting your products out there and position yourself as an expert.
Raise your profile so you attract clients who see your true value and are willing to invest in what you offer.
Join a community of like minded petpreneurs who've featured on BBC TV and Radio and in newspapers like the Telegraph, Independent, Daily Mail, Sun, Sunday Mirror, Sunday Express and magazines like Your Dog, Dog Monthly and Dogs Today.
Plus you'll learn how to appear in local and regional titles - ideal for reaching people in the community you serve.
And you don't need to spend an arm and a leg on a fancy PR firm, marketing agency or ads.
Instead you'll learn to be your own publicist.
Introducing the Get Your Pet Business in the Press Programme
Learn everything you need to know when it comes to getting media coverage for your pet business and go and grab those headlines yourself!
Turn your own website and social media into a news outlet
You have SO many tools available as a business owner to show off what you do in your pet business.
Watch guest expert sessions on how to manage your website, social media and other communications like a media outlet to attract, nurture and convert clients.
Get exposure in the mainstream AND new media
Learn how to connect with journalists and influential content creators and give them what they want.
From opinion pieces, product round ups, expert comment, case studies and features, the opportunities out there are endless.
Learn how to become your OWN publicist
Ensure your business is EVERYWHERE and learn how to stand out from the ever growing competition.
You'll learn how to create stellar content for your own media channels and write pitches and press releases that don't get binned.
"If you're in the pet industry and want exposure to attract new clients this is the place for you."
Becky Baker
K9Nation
Hi, I'm Rachel Spencer!
I’ve been a journalist writing for local, regional and national titles since 1999, and when I adopted my first dog Daisy, I started writing more about pets.
I launched a pet blog, then a book, Publicity Tips for Pet Businesses which led to a consultancy and coaching service for pet business owners who wanted to learn how to raise their profile and for it to be affordable too.
The Get Your Pet Business in the Press course started in 2019 and has resulted in hundreds of pieces of press coverage since.
You don’t have to hire a fancy PR company to put your business in the spotlight - there’s so much you can do yourself and I’m behind you every step of the way.
What happens inside the programme?
The Get Your Pet Business in the Press Programme is a self study course to get you media coverage.
Find out
What journalists, bloggers and influencers really are interested in when it comes to pet stories and how to get featured in the right places.
We'll explore the different angles you can take, from sharing business and personal stories to being an expert in your field.
You'll learn
How to approach journalists, what to give them and how to effectively promote yourself on your own platforms.
You'll discover how to write pitches and press releases about your business with ease.
The result?
You'll think like a journalist, build relationships in the industry and collaborate with other petpreneurs to amplify your message.
You'll be able to get press coverage worth hundreds and even thousands of pounds over and over again.
And repeat!
You'll learn my tried and tested pet business promotion formula that work like a dream.
It's a simple way of creating content, angles, pitches and press releases that get used and help you become a superstar pet professional!
What's included in the programme?
Here's what to expect once you sign up...
Your pet business message - You’ll learn how to articulate who you are, what you do and why you do it
✅ Module Two
Create your press kit - Here you get everything you need in one place so you’re ready to pitch your story to the press.
✅ Module Three
Media wishlist - Work out the titles you’d love your business to feature in.
✅ Module Four
What makes a story - Learn what journalists are interested in - and what they don’t want to hear about.
✅ Module Five
What stories do you have? Chances are you already have TONNES of stories journalists could be interested in, you just need a little help to find them.
✅ Module Six
Pitches and Press Releases - Learn how to write email pitches that get answers and press releases that get published.
✅ Module Seven
Using social media for publicity - Journalists are on social media every day looking for people like you.
✅ Module Eight
Step into the spotlight - discover how to be a dream interviewee, plus advice on what to do in a crisis.
✅ Module Nine
You'll create a publicity plan with ideas you can pitch all year.
"Anybody out there who is looking to potentially increase the publicity for their pet business, this is definitely the place to do it. And Rachel's definitely the person to do it with."
Zoe Willingham, Best Behaviour Dog Training
"With Rachel's friendly and approachable style, you'll gain a new level of confidence in promoting yourself as well as the skills to craft a story from the work you do."
Caroline Wilkinson, Barket Place
Want to skyrocket your pet business profile?
Get the self study programme for just £499
WHAT'S INSIDE
£499
Single Payment
Get Your Pet Business in the Press signature programme that has seen hundreds of pet businesses land their own PR
My guest expert library with workshops on creating FOMO, Google Analytics, Social Media and email marketing, and much much more!
PLUS - Want extra accountability? UPGRADE and join my Pets Get Visible membership and work with me for a year for £200, saving 20%.
"I've been featured in several national magazines newspapers and won awards"
Emily Thomas, K9 Trail Time
"I studied and worked hard on Rachel's programme and I've been in The Daily Telegraph, The Edinburgh Evening News, BBC Radio Scotland Morning Show with Kaye Adams, Woman and Home online and Edition Dog."
Suzanne Gould
Edinburgh Holistic Dogs
Still thinking about joining?
I've tried to answer your most asked questions below and provide direct feedback about what to expect from the Get Your Pet Business in the Press programme.
Everything you need to know when it comes to publicity for your pet business.
You'll learn how to build exposure on your own platforms and other people's too.
Plus how to research publications, pitch to journalists, create a press pack, collate the right images and case studies to support your story ideas and much more.
This is a self study course so you will work through the materials in your own time.
You get a downloadable workbook to keep all the material from the programme to refer back to.
Also included in the programme are video tutorials, templates and swipe copy which is copy that is already written out for pitches and e mails to make generating publicity easier.
If you've any reservations, take a look at the evidence of pet businesses who have had success on my programme in my Facebook group or on my LinkedIn profile where I regularly share videos of coverage from members of this programme.
Click here to visit my LinkedIn.
Also, I'm walking the walk and feature in the media myself as well as writing about the pet industry each week as a journalist.
I have an award winning pet blog and a podcast that is regularly in the top 100 marketing podcasts.
I'm invited to speak at industry events like the Pet Industry Federation on publicity and content, and inside organisations such as Pet Professional Network, APDT, APBC, Epic Dog and many more.
So I hope that reassures you.
You can hire one if you like, but before you do, I would recommend you learn how to work with the media yourself.
This means you know what a story is, you know what journalists want, you’ve already done it on your own.
So when you’re sat in front of a PR firm, they know they can’t pull the wool over your eyes and charge you up to £6000 a month (yes really) and not deliver.
Investing in this programme means you’re in the driving seat and you know how to do it yourself.
Here’s an interesting stat for you too. Research by PR Newswire found the average response rate to e mails from PR companies by journalists was 9 per cent.
One of my members Karen Boyce has a 60 per cent success rate with her pitches.
The programme will prepare you in case you ever need to hire a PR and I invite trusted PR consultants in to share how the industry works, so you know what to look for if you reach the point where you need to outsource.
No, I don't give refunds. If you have any questions please email me at [email protected]
"Raising my profile has meant I've been so busy I have been at my sewing machine into the small hours and have even had to train up my daughter to keep up with orders from all over the world. Without working with Rachel I'd still be sitting looking at my website wondering how to get people to visit it! "
Kim O'Donnell
Leo, Charley and Me
"Working with Rachel has saved me loads of money compared to going to a PR company"
Louise Humphrey - Paws 4 Running
"Having worked with Rachel for the last two years I can honestly say my Luxury Dog Hamper business has transformed. The investment will easily be paid back ten fold if you do the work."
Karen Rhodes
Luxury Dog Hampers
"Rachel showed me exactly how to get my name out there"
Claire Lawrence - High Peak Dogs
"We've gained 16 pieces of PR since joining"
Julie Maxted, The Dog-G8 Company
I hope you can see the success you can achieve by joining the Get Your Pet Business in the Press Programme.
It's affordable and accessible PR coaching for small businesses.
What have you got to lose other than seeing if you can really get your business out there?
It would be great to see you there.
Rachel 🐾
