Publicity for Pet Businesses Coaching Programme
Learn what journalists want and how to win media coverage for your pet product or service business in a 12 week online course with Rachel Spencer
Would you like to learn how to get publicity for your pet business?
Do you see other petpreneurs getting media coverage and think, 'How do they do it?'
If the answer's yes, you're in the right place.
In my Publicity for Pet Businesses Online Coaching Programme you'll learn everything you need to know to get your pet business noticed by journalists.
And how to think like a journalist so they are interested in what you have to say.
You work hard creating pawsome products pet parents love.
You go the extra mile for your clients and pride yourself on being a dedicated pet professional.
You want stand out in a crowded market.
Media coverage can set you apart from the competition.
That's having your business featured in newspapers, magazines, radio or TV and working with influencers and bloggers.
Previous students have appeared on BBC TV and Radio and in newspapers like the Telegraph, Independent, Daily Mail, Sun, Sunday Mirror, Sunday Express and magazines like Your Dog, Dog Monthly and Dogs Today plus loads of local and regional titles.
They didn't have to spend hundreds or thousands on an expensive PR company to do it.
Instead they gleaned what they needed from my 20 years in journalism and learned how to do it themselves.
Would you like to do the same?
About Me
I’m a freelance journalist who has written hundreds if not thousands of pet stories.
Each day I get around 300 press releases so I know what makes a journalist open one and what will end up in the bin.
I write about animals each week for national newspapers, magazines and websites and have an award winning blog.
And I’ve already helped hundreds of pet brands, pet professionals, rescues and charities share their stories.
"I've just completed Rachel's PR course which was fantastic. Before starting the course I was nervous about approaching journalists and working with the media but, I learnt so much about what they are looking for which was fantastic. I feel comfortable working with the media now all thanks to Rachel who gave me the opportunity to have a practice interview with a lovely journalist. I had several successes during the course and I'm looking forward to lots of media coverage in the future now I have learnt how to write great pitches and press releases. Before hiring a PR company, I would recommend taking this course because you are able to do it yourself. Thanks so much Rachel"
Karen Rhodes
Luxury Dog Hampers
What you learn on the Publicity for Pet Businesses Coaching Programme
How to get visible
Knowing the right steps to follow to get media coverage will ensure you and your business stand out in a crowded market
Be the go-to person
Whether you've a pet product or service business, I'll help you discover how to be the go-to person for journalists
DIY your PR
Meet leading journalists, learn what makes a story and how to tell one from a pet specialist and repeat it over and over again
"Thanks so much Rachel for all your support and advice. Before the course I only had a vague idea of what to do. I knew that I had to be out there but saying what? I didn’t have a clue what a journalist would want or if they would even speak to me. Now I have this knowledge. The course gave lots of practical advice and I had the chance to meet and chat to various journalists about stories. I have even managed to be on ITV with my charity woodland idea. If I hadn’t had the knowledge of how this would work out and what to have ready, it would have been a wasted opportunity. But the best thing to have come out of doing the course is the camaraderie from the others and of course Rachel. We also went over our business stories regularly. This builds confidence and so when you do it for real, it’s not a problem. Thanks Rachel, learning was so much fun and I am going to keep working at it."
Carol Ashworth
The Walkabout Academy
Find out
What journalists really are interested in when it comes to pet stories. We'll explore the different stories you already have in your business that you might never have thought were newsworthy.
You'll learn
How to approach journalists with a pitch or press release that is interesting and newsworthy. This is the key mistake most business owners make - journalists want stories - not fluff about how great your business is.
The result?
You'll think like a journalist, build relationships, keep coming up with story angles meaning you'll be able to get press coverage worth hundreds and even thousands of pounds over and over again.
"Before the course I was worried I would not approach people the right way and that I hadn’t got anything interesting to say. But you have changed my mindset totally. I’m more confident and have much more of a clue on how to approach journalists and try to get interest in my pitches. One of the most useful things was talking to all our guests, it helps the nerves and increases confidence. The interview with Suzanne was great for that and was a very positive experience. The most helpful thing was your support, knowledge and expertise. Knowing I could email or message you when I needed advice was so very valuable and amazing. It was all incredible Rachel. Without you and this course I'd still be sitting looking at my website wondering how to get people to visit it! "
Kim O'Donnell
Founder of Leo, Charley and Me
What's the investment?
There are two options - group coaching and one to one. Whichever you choose, I will be on hand to support you throughout the programme and beyond.
Group Coaching
ÂŁ749
12 WEEKS
Pitching and press release writing
Group coaching calls
Classes with journalists and influencers
Private Facebook Group
Private WhatsApp Group
Prep calls when you get a yes from a journalist!
One to one Coaching
ÂŁ1499
12 WEEKS
Bespoke media strategy for your business
9 one hour calls with me with the option of this as a half day in person training (UK only)
Classes with journalists and influencers
Private Facebook Group
Private WhatsApp Group
Prep calls when you get a yes from a journalist!
Pawsome pet businesses who have completed this course include...
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Frequently Asked Questions
Everything you need to know to do your own PR for your pet business. How to research publications, pitch to journalists, creating the right imagery and much more.
Included are video tutorials, templates and swipe copy which is copy that is already written out for pitches and e mails to make your life easier.
There will be a maximum of ten businesses taking part.
If you can’t make a session, please let me know as soon as you can.
You’ll know in advance what we’re going to be covering and you can e mail questions.
Yes, you will have e mail support from me following completing the programme.
We will also have monthly catch up calls where you can run ideas past me and 'pick my brain!'
